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Detroit Loyalty is a family business created by my youngest son Jaylen when he was 13 years old. The brand represents all the loyal Detroiters that has been through the ups and downs but never gave up nor lost the love for the city. Detroit Loyalty is now a family business teaching the youth the importance of putting God first, living a healthy lifestyle, creating a family business, and investing into their future. We believe this will shift the mindset of the youth and bring value within themselves.